Web3 Marketing in Six Steps
Web3.marketing covers how to reach and keep an audience in the new web honestly, without hype or tricks.
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Web3 audiences follow people and communities more than ads. Earn trust before asking for anything.
Community
An email list and your own site outlast any platform. Social accounts can vanish overnight.
Owned media
Useful, original explanations get shared and cited, by people and by AI search.
Information gain
Holders of a token or NFT can unlock content, events or discounts, turning customers into members.
Token-gating
Paid promotions must be disclosed. In the US, the FTC requires clear disclosure of material connections.
Endorsement rules
Track sign-ups and sales, not just followers. Bought followers and fake engagement mislead only you.
Attribution
Educational only. Some links are affiliate links; we may earn a commission at no cost to you.